Myrqvist -TESTING

When it comes to style, some things never change. For many young men, the desire to have a beautiful pair of black, pebble-leather Oxfords to wear with their suit or sleek, brown suede loafers to wear with their jeans at the weekend is just as strong as it was for their grandfathers. However, what does change is the mindset of the men who make them, such as the Swedish businessman behind Myrqvist, Sebastian Ohrn. Having dabbled in the footwear world selling shoe accessories online in his spare time while at St Andrews University, he decided to establish his own label in 2016 to shake up an industry whose prices, he felt, were unnecessarily inflated - and barring a generation of guys getting a handcrafted pair of shoes in their wardrobe.

“When I started the business I questioned why retail prices have to be so far away from production costs,” he says. “This inflation occurs because of all the middlemen in between the factory and customer – so I wanted to create a company that used as few of those as possible while still making well-constructed shoes using high quality materials.”

SebastianSebastian in Stenhammar Black Country Calf.

“When I started the business I questioned why retail prices have to be so far away from production costs,” he says. “This inflation occurs because of all the middlemen in between the factory and customer – so I wanted to create a company that used as few of those as possible while still making well-constructed shoes using high quality materials.”

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