As an in-store exclusive in our flagship store on Jakobsbergsgatan 17 (MOOD) in Stockholm, customers are now able to design their own unique shoe with our service Myrqvist-To-Order.
What are the steps?
Schedule a time that suits you. Book here.
When arriving in the store you first get to decide shoe model from our existing range of oxfords, derbies, boots, loafers and monk straps.
You get to choose from our wide range of calf leather, suede leather and grain-leather that comes in multiple shades.
There are four different types of soles available; leather sole, half-rubber sole, commando sole and studded rubber sole. Rubber soles comes in black and leather soles are available in neutral, brown, green, purple and black.
As a last step you get to choose between multiple details, which includes seven laces, four linings, eighteen brogue-medallions and decide if you want a storm welt or not. If you want to make the shoe extra unique you can get your initials engraved on the sole.
It will take approximately 2-5 weeks to handcraft the shoe and get it delivered. You can pick it up in store or get it shipped to your home and we ship worldwide.
What about price?
The starting price for a Myrqvist-To-Order is 2999 SEK, which for example includes an Äppelviken Oxford featuring a leather sole of any pattern and material. In addition, there are extra options, such as half rubber sole for 200 SEK, initials for 100 SEK and brogue medallion for 100 SEK.