Our Brief History

We had a vision to make Goodyear Welted shoes accessible to everyone. To make this reality, we launched a Kickstarter Campaign with the goal to reach 100 000SEK, which was reached after only 24 hours. When 30 days had past we were close to 700 000 SEK, which made the campaign the most successful Swedish Kickstarter Campaign in the fashion category.





Uncompromising Affordable Quality

We design and produce high quality shoes and sell them directly to customers without using any retailers, agents or distributers. That is simply how we can keep our prices affordable without compromising with quality. 





Designed in Stockholm
Handcrafted in Portugal

With Scandinavian minimalism at heart, our shoes are designed in the Swedish capital and are manufactured by experienced craftsmen in Portugal.





21st Century
Business Model

Thanks to the internet, we do not need any retailers in this day and age to run a footwear business. We simply sell our shoes directly to our customers online and via our own flagship store in Stockholm. Instead of an inflated price that comes with traditional retail-based brands we can offer top of the line quality at less than half the price, compared to traditional brands. ​





Goodyear Welted Construction


All our shoes are Goodyear Welted, which is a very complex and labour intensive shoe construction. It stops water from leaking through but most importantly, it enables the possibility to replace the outsole when needed. Consequently, you can wear our shoes for decades. 







Premium French
Calfskin

Our leather comes from Hermès owned Tanneries du Puy in France. From their hides we select the finest cuts of full-grain leather. This leather has a long lifespan and will age beautifully with time.  







Tackling Harsh
Climate

Most Goodyear Welted shoes are not made for the harsh climate of Scandinavia. For this reason, we wanted to make a shoe that could tackle these issues with ease. Therefore, most of our models comes with the option of a half-rubber sole, so you will be prepared for even the rainiest streets. 





Our Brief History 

We had a vision to make Goodyear Welted shoes accessible to everyone. To make this reality, we launched a Kickstarter Campaign with the goal to reach 100 000SEK, which was reached after only 24 hours. When 30 days had past we were close to 700 000 SEK, which made the campaign the most successful Swedish Kickstarter Campaign in the fashion category.

Uncompromising Affordable Quality

We produce high quality shoes and sell them directly to customers without using any retailers, agents or distributers. That is simply how we can keep our prices affordable without compromising with quality.

Designed in Stockholm
Handcrafted in Portugal

With Scandinavian minimalism at heart, our shoes are designed in the Swedish capital and manufactured by experienced craftsmen in Portugal. 

21st Century Business Model 

Thanks to the internet, we do not need any retailers in this day and age to run a footwear business. We simply sell our shoes directly to our customers online and via our own flagship store in Stockholm. Instead of an inflated price that comes with traditional retail-based brands we can offer top of the line quality at less than half the price, compared to traditional brands.

Goodyear Welted Construction

All our shoes are Goodyear Welted, which is a very complex and labour intensive shoe construction. It stops water from leaking through but most importantly, it enables the possibility to replace the outsole when needed. Consequently, you can wear our shoes for decades.

Premium French Calfskin

Our leather comes from Hermès owned Tanneries du Puy in France. From their hides we select the finest cuts of full-grain leather. This leather has a long lifespan and will age beautifully with time. 

Tackling Harsh Climate

Most Goodyear Welted shoes are not made for the harsh climate of Scandinavia. For this reason, we wanted to make a shoe that could tackle these issues with ease. Therefore, most of our models comes with the option of a half-rubber sole, so you will be prepared for even the rainiest streets.